• Merrill Matthews, Ph.D., a resident scholar with the Institute for Policy Innovation and regularly featured contributor to Forbes.com. He is a health policy expert who has focused recently on mobile health, raising and assessing policy issues related to the emerging mobile health landscape.  He is also chairman of the U.S. Civil Rights Commission's Texas State Advisory Committee, and the past president of the Health Economics Roundtable for the National Association for Business Economics, the largest trade association of business economists.  Dr. Matthews will provide us with an assessment of the mobile healthcare landscape and insights regarding policy changes to support and enable it’s growth.
• BJ Fogg, PhD.  Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, his work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes.  He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people.  BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health. His upcoming book is entitled The Psychology of Facebook.  Dr. Fogg will talk about the elusive concept of enabling real behavior change using well-designed mobile technologies and appropriate strategies for rolling out those capabilities.
• Tim Kieschnick, Executive Consultant at Kaiser Permanente will talk about healthcare disparities and the role of mobile in addressing them.  In the process he will identify and dispel some myths about mobile’s ability to address underserved healthcare communities.
• Michael Aratow, MD is the Director of Medical Informatics for CEP America. He practices at San Mateo Medical Center where he is also Chief Medical Information Officer.   He will discuss strategies being used in these environments to support and enable physicians to effectively do their work.
• Bill Holman is the SVP of InnerWireless Corporation.  For the last eight years he has been intimately involved in the pioneering efforts to commercialize high-availability, in-building wireless solutions to enable mHealth processes in the acute care setting.  Having consulted with major healthcare systems across the country, Bill has helped customers achieve enterprise-class wireless performance for the successful deployment of mission and life critical wireless applications from cellular to WIFI.
  Bill will provide an overview of how hospitals are pushing the mobility envelope and the underlying wireless performance requirements for delivering these new patient care models.
   

Networking opportunities and time to visit our sponsors will be available. Cost of registration includes Coffee & Lunch.

Online registration fees:

• HIMSS Members: $55
• HIMSS Non-Members: $80
• HFMA, AHIMA, etc.: $65
• Students: $30
• Event Sponsors: $750 with 2 free registrations
• Raffle Sponsors: $250 with 1 free registration
• Lunch Sponsor: $1,500 with 5 free registrations
• $10 more at the door.

Register securely online now at: http://tinyurl.com/6r3ht5y

See our Events page on this site for additional events coming up this year.